DAVID: TELL US ABOUT YOURSELF
GODWIN: My name is Godwin, and I like to address myself as a disruptive brand consultant with over 16 years of experience in building brands that connect businesses to their target audience.
I started doing this back in primary school, marketing my brother’s comic book, even though I didn’t quite know it was called marketing at the time. I realized I had a passion for telling stories and that eventually led me to become a disruptive brand consultant.
The “disruptive” part is intentional because I believe in thinking differently, innovating, and finding unique solutions for businesses in a crowded market. After serving at Starcomms PLC as the creative officer for four years, I resigned to start Mascot House, a brand and consultant firm based in Lagos.
We’ve handled high-profile jobs both within and outside the country, creating successful brands that are now on shelves across the continent and soon to expand beyond. I’m very passionate about what I do, and I intend to continue doing it for as long as I can.
DAVID OSHIN: IN THE CREATIVE SPACE, YOU NEED A CONTINUOUS FLOW OF IDEAS. HOW DO YOU STAY CONTINUALLY INSPIRED?
GODWIN: Finding inspiration in our society, which often doesn’t encourage creativity, can be challenging. Personally, I find inspiration in nature, enjoying the outdoors, feeling the breeze, and observing wildlife on channels like Nat Geo Wild.
I also find inspiration in animated cartoons and comedy. These things trigger my creativity and keep me focused on my goals. It’s essential to create your own source of happiness and inspiration, especially when the environment doesn’t support it.
DAVID: WHAT IS THE GREATEST CHALLENGE YOU HAVE FACED IN THIS BUSINESS SO FAR?
GODWIN: The greatest challenge as an entrepreneur is human resources. In Nigeria, there’s a significant gap in the supply chain for skilled personnel.
It’s challenging to find the right people who can fit into the roles we need. Another challenge is power; we spend a lot on electricity and internet access, which can be unreliable and slow. Access to capital is a common challenge but not necessarily the most critical for me.
DAVID: HOW DO YOU GET CLIENTS?
GODWIN: Social networks have made it easier to market ourselves and attract clients by sharing our expertise and thoughts within our areas of competence. Networking at events is also crucial. I attend high-profile events, interact with people, exchange contacts, and share what I do. Additionally, nurturing existing clients and relying on referrals is powerful. When you treat your customers well, they become advocates for your brand, making it easier to connect with new clients.
